I’ve spent the last 15 years in brand, product design, and creative direction.

In that time I’ve worked on brands and products across a lot of industries, big and small, and I’ve made plenty of things that worked and a few that didn't.

These days I’m most interested in work that feels human. The kind that doesn't try too hard but still lands. Thoughtful, steady, made with care.

Good design isn’t really about how something looks. It’s about how it lands with someone. How it makes them feel.