I’ve spent the last 15 years in brand, product design, & creative direction.

In that time, I've worked on brands and products across a lot of industries, big and small, and made plenty of things that worked and a few that didn't.

These days I'm most interested in work that connects with people, the kind that doesn't try too hard but still lands.

The longer I do this, the less I think good design is about how something looks and more about how it makes someone feel.