I’ve spent the last 15 years in brand, product design, & creative direction.

In that time, I've worked on brands and products across a lot of industries, big and small, and made plenty of things that worked and a few that didn't.

These days I'm most interested in work that connects with people. The kind that doesn't try too hard but still lands. Thoughtful, steady, and made with care.

The longer I do this, the less I think good design is about how something looks, and the more I think it's about how it makes someone feel.